CMNS200 Professional & Strategic Communication

"If you want to go far, go together" Working Collaboratively

This week we’ll talk about common challenges collaborators come up against and how to troubleshoot them. 

"Click, Like, Share, Subscribe" Measuring Impact

Measuring the impact of communication is important not just to prove effectiveness but also to refine our communication strategy.In this podcast episode, I chat with a professional, Nick Shepherd, about what it means to measure impact, drawing on experience and examples from his 15-year career in roles including data analyst, growth marketer, and copywriter. 

Under the Influence: Unpacking the methods and ethics of persuasion

Today we'll confront the dark side of persuasion and how-to-do strategic communication ethically. But first, we’ll talk about one of the oldest and arguably most effective tools for persuasion: storytelling.

“What could go wrong?” Ethical and Effective uses of AI

Today we explore ways to optimize our use of AI in professional communication contexts with a critical awareness of its limitations and risks to us as professionals and as a society.