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Podcast-style lectures for students enrolled in CMNS200 Professional & Strategic Communication in the School of Communication at Simon Fraser University or for anyone interested in educational content about effective and ethical communication.

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Measuring the impact of communication is important not just to prove effectiveness but also to refine our communication strategy.

In this podcast episode, I chat with a professional, Nick Shepherd, about what it means to measure impact, drawing on experience and examples from his 15-year career in roles including data analyst, growth marketer, and copywriter.

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"Click, Like, Share, Subscribe" Measuring Impact